kostja94/marketing-skills

meta-description

When the user wants to write, audit, or optimize a meta description, SEO description, SERP snippet candidate, duplicate description, description length, or description rewrite issue.

Ver código fuente

Cómo usar

  1. Copia el comando y revisa el paquete antes de instalarlo en tu entorno de agente.
  2. Consulta las herramientas, credenciales y entornos necesarios en el documento original.
  3. Describe las entradas y el resultado deseado; contrasta la salida con las fuentes.
npx skills add https://github.com/kostja94/marketing-skills --skill meta-description

Antes de empezar

  • La instalación no incluye suscripción al modelo, cuota API ni permisos sobre tus archivos.
  • Las estrellas e instalaciones reflejan actividad, no una prueba independiente de calidad o seguridad.
Documento original del Skill

Contenido del repositorio de origen con títulos, ejemplos, código, tablas, enlaces e imágenes preservados.

SEO On-Page: Meta Description

Owns writing and review rules for <meta name="description">. It is a candidate source for search snippets, not a guarantee of the text Google will display.

Inputs

Read root contextus.md when present. Confirm page type, primary search intent, locale, verified page-specific facts, current description, body coverage, sibling-page descriptions, and the intended next action when one exists.

Rules

  • Write an accurate, useful summary or pitch for the specific page.
  • Lead with information that distinguishes this page from sibling pages.
  • Use query-relevant language naturally, without a keyword list.
  • Length is a warning, not a hard gate. Google has no fixed meta-description length limit and truncates snippets as needed for the device and result context.
  • A description may exceed traditional character guidance when it remains concise and useful. Flag descriptions too short to explain value or too long because of filler, repetition, or boilerplate.
  • Use a CTA only when it suits the page task. Do not force marketing CTAs into legal, documentation, status, or informational pages.
  • Include price, author, date, availability, or compatibility only when present and current on the page.
  • Apply the Swap Test: if a description can move unchanged to a sibling page, it is not specific enough.
  • Localize from the target market's query language and intent; do not translate and truncate.
  • Google primarily creates snippets from page content and may show different text for different queries. Ensure the H2/body can substantiate the description's promise.
  • Do not claim a fixed CTR, ranking, or traffic increase. A meta description is not a direct ranking control.

Output

  • Recommended description and a non-binding length warning when useful.
  • Brief rationale tied to intent and page-specific facts.
  • Body-coverage warning if the page cannot substantiate the proposed description.
  • Sibling duplication or cannibalization warning when applicable; do not restructure pages.

Primary reference

Related Skills

  • page-metadata, title-tag, heading-structure
  • localization-strategy, translation, google-search-console

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