AGENT SKILLS · EQUIPO DE MISIÓN / mbfinotti

mbfinotti · Agent Skills

108 Skills con documentación sustancial y fuentes verificadas. Abre una tarjeta para leer las instrucciones originales y revisar el paquete y la instalación.

mbfinotti

Comunidad

ad-bidding-strategy

Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change

Instalaciones / 24h: 588
GitHub Stars: 2
Actualizado: 26 oct

ad-copy-variants

Turn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they never s

Instalaciones / 24h: 588
GitHub Stars: 2
Actualizado: 26 oct

ugc-ad-scripts

Turn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C creator

Instalaciones / 24h: 588
GitHub Stars: 2
Actualizado: 26 oct

thought-leadership-ads

Plan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B trust-

Instalaciones / 24h: 579
GitHub Stars: 2
Actualizado: 26 oct

ad-campaign-consolidation

Evaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it never executes it. Use whenever the user mentions too many campaigns or ad sets, merging or restructuring an ad account, ad sets stuck in learning or learning limited, budget spread too thin, account simplification, or campaigns competing with each other - even if they never say 'cons

Instalaciones / 24h: 575
GitHub Stars: 2
Actualizado: 26 oct

ad-format-fit

Flag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even if

Instalaciones / 24h: 573
GitHub Stars: 2
Actualizado: 26 oct

influencer-outreach

Draft the personalized first-touch pitch message and follow-up plan used to propose a partnership to one already-vetted influencer or creator - personalization angle, the compensation stated on offer, a message fitted to the channel the creator actually lists (email, DM, or their manager), and a bounded follow-up cadence. Covers B2C brand collabs and B2B creator programs (newsletter writers, podcasters, industry experts). Use whenever the user mentions pitching a creator, DMing an influencer, a

Instalaciones / 24h: 476
GitHub Stars: 2
Actualizado: 14 sept

influencer-campaign-brief

Draft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if they

Instalaciones / 24h: 475
GitHub Stars: 2
Actualizado: 14 sept

partner-ecosystem-expansion

Decide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks which

Instalaciones / 24h: 474
GitHub Stars: 2
Actualizado: 14 sept

influencer-negotiation-playbook

Prepare a brand-side partnership manager to negotiate deal terms with an influencer or creator, from the creator's first positive reply to a signed contract - a written playbook of term-by-term opening positions, a concession ladder, red-flag responses, and walk-away thresholds covering rates, usage rights, exclusivity, revision limits, payment terms, and kill fees. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions creator rates, creator deal terms, usage rights,

Instalaciones / 24h: 473
GitHub Stars: 2
Actualizado: 14 sept

partner-ecosystem

Map a company's partner and channel ecosystem as a strategy exercise - an inventory of every partner type (resellers, distributors, MSPs, ISVs, SIs, affiliates, marketplaces, plus retail, creator, licensing and co-branding partners for consumer brands), partner account overlap analysis, channel coverage gaps and conflict zones, a weighted partner scorecard, and a prioritization 2x2. Use whenever the user mentions partner ecosystem mapping, a partner landscape, channel coverage, partner type clas

Instalaciones / 24h: 473
GitHub Stars: 2
Actualizado: 14 sept

influencer-measurement-framework

Design the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to the objective (awareness, engagement, conversion, affiliate-linked, always-on ambassador), an attribution method and data source behind each KPI, reporting cadence per stakeholder, and declared blind spots. Delivered as a measurement plan document before launch, for B2B and B2C alike. Use whenever the user mentions influencer KPIs, creator campaign attribution, campaign reporting, or asks how to measu

Instalaciones / 24h: 472
GitHub Stars: 2
Actualizado: 14 sept

partner-economics

Model the unit economics of one partner relationship - partner P&L, margin modeling, cost-to-serve, referral-fee and lifetime-value split, channel partner ROI, partner CAC vs direct CAC, ramp and payback - to decide whether to sign, scale, renegotiate, or exit that partner. Covers B2B channel and alliance partners plus B2C affiliate and creator economics. Use whenever the user mentions partnership unit economics, a single-partner business case, reseller, VAR, MSP, OEM or marketplace deal economi

Instalaciones / 24h: 472
GitHub Stars: 2
Actualizado: 14 sept

partner-channel-conflict

Write the channel conflict rules that govern contested deals between direct sales and channel partners or between partners - rules of engagement, account segmentation, named-account carve-outs, deal registration as a claim instrument (protection window, tie-break, rejection grounds), compensation neutrality for direct reps, escalation and adjudication ladders, and governance cadence. Also covers consumer brands (D2C vs retail conflict, MAP policy, channel-exclusive assortment). Use whenever the

Instalaciones / 24h: 470
GitHub Stars: 2
Actualizado: 14 sept

partner-enablement

Sequence the training, content, and certification a B2B partner program needs to make partners self-sufficient sellers - the partner enablement roadmap, not the training content itself. Covers the skills-gap needs assessment, enablement tracks split by partner role and type, certification design and refresh cadence, and a pilot cohort, all designed backwards from the partner's first deal. Also covers B2C analogs (franchise, dealer, ambassador education). Use whenever the user mentions partner en

Instalaciones / 24h: 470
GitHub Stars: 2
Actualizado: 14 sept

partner-performance

Measure and review the performance of individual partners in a B2B partner program - the per-partner scorecard (dimensions, weights, targets, red-flag thresholds, data sources), the review cadence and QBR structure, and the underperformance ladder from trigger through corrective action to de-tier or exit. Also covers the B2C affiliate and creator review contrast. Use whenever the user mentions a partner scorecard, partner reviews, a channel partner QBR, a partner health check, or an underperform

Instalaciones / 24h: 470
GitHub Stars: 2
Actualizado: 14 sept

partner-tiering

Design or redesign the tier structure inside an existing B2B partner program - qualification criteria, benefit bundles, tier count, promotion and demotion rules, review cadence for registered/silver/gold-style ladders, and migration of the current partner base. Also covers the B2C affiliate, creator and loyalty tier contrast. Use whenever the user mentions partner tiers, tier criteria, tier benefits, tier compression, demotion rules, or reseller, MSP and agency tier design, even if they never sa

Instalaciones / 24h: 470
GitHub Stars: 2
Actualizado: 14 sept

partnerships-hiring

Employer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Calibrates the scorecard to company type (startup generalist, scale-up specialist, enterprise per-hyperscaler headcount, PLG integrations-first), builds the channel-manager loop with its named judgment test and negotiation role-play, sources candidates from the field's job board and communities, and gates compensation on live verification since public benchmarks

Instalaciones / 24h: 470
GitHub Stars: 2
Actualizado: 14 sept

partner-marketplace-strategy

Decide which third-party marketplaces to list on, how much to invest in each, what ROI to expect, and when to delist - marketplace prioritization for partner teams. Covers cloud marketplace listing strategy, SaaS app store and integration directory prioritization, and retail marketplace selection for ecommerce (1P vs 3P vs hybrid), with a readiness gate, weighted scorecard, and provenance-flagged ROI expectations. Use whenever the user mentions AWS, Azure or GCP marketplaces, an app store listin

Instalaciones / 24h: 469
GitHub Stars: 2
Actualizado: 14 sept

partnerships-career

Plans a partnerships career from the candidate side across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Covers the internal-transfer entry tactic, the company-type hiring bar, channel-manager interview-loop prep including the negotiation role-play and the "same deal in December as January" judgment test, job-posting red-flag reads, and offer evaluation gated on live verification since published comp benchmarks disagree by 2-3x. States plainly that

Instalaciones / 24h: 469
GitHub Stars: 2
Actualizado: 14 sept

influencer-discovery-brief

Define creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockout screens, and a ranked shortlist scoring template with evidence per score. Covers B2C brand campaigns and B2B creator and thought-leader programs. Use whenever the user mentions finding creators, vetting influencers, audience fit, creator shortlists, or deciding which creators to

Instalaciones / 24h: 468
GitHub Stars: 2
Actualizado: 14 sept

partnerships-kickoff

Before starting any partnerships work - and before routing to any other skill in the mbfinotti/partnerships-skills collection - run this router first. It matches the task (channel, alliance, co-sell, marketplace, affiliate, influencer, or referral) to exactly one sibling skill, says plainly when none fits, and bootstraps or resumes the project's shared partnerships-context.md artifact so the next session starts warm instead of cold. Use whenever the user opens a partnerships project, asks which

Instalaciones / 24h: 468
GitHub Stars: 2
Actualizado: 14 sept

partner-channel-program

Design the overall structure of a B2B partner or channel program from scratch - a readiness gate that can conclude not yet, partner value proposition, which motions to run (referral, reseller, services, technology), tier count, benefit stack, program-wide economics envelope, governance, and success horizon. Covers B2C analogs (dealer, franchise, ambassador). Use whenever the user mentions building a partner program, channel program design, launching a channel, a partner ecosystem program, or ask

Instalaciones / 24h: 465
GitHub Stars: 2
Actualizado: 14 sept

co-selling-strategy

Design the operating model for how direct sales and partner sellers collaborate on shared deals - deal registration policy (protection windows, approval SLA, rejection grounds), deal credit and attribution split (partner-sourced vs partner-influenced, comp neutrality), and channel rules of engagement between direct and partner sellers. Covers B2B co-sell motions at the policy level. Use whenever the user mentions co-selling, partner deal registration, deal credit splits, partner attribution poli

Instalaciones / 24h: 462
GitHub Stars: 2
Actualizado: 14 sept

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