Cómo usar
- Copia el comando y revisa el paquete antes de instalarlo en tu entorno de agente.
- Consulta las herramientas, credenciales y entornos necesarios en el documento original.
- Describe las entradas y el resultado deseado; contrasta la salida con las fuentes.
npx skills add https://github.com/ryze-ai-adgent/open-seo-mcp-skills --skill seo-vs-adsAntes de empezar
- La instalación no incluye suscripción al modelo, cuota API ni permisos sobre tus archivos.
- Las estrellas e instalaciones reflejan actividad, no una prueba independiente de calidad o seguridad.
Contenido del repositorio de origen con títulos, ejemplos, código, tablas, enlaces e imágenes preservados.
SEO vs Ads
Requires
The free Ryze MCP connector (https://connector.get-ryze.ai/mcp). Claude Code: claude mcp add ryze --transport http https://connector.get-ryze.ai/mcp. claude.ai / Desktop / Cursor: add it as a custom connector with the same URL. Setup: https://www.get-ryze.ai/how-to-connect-claude-to-google-meta-ads-mcp
The report subscription tools can't do: it needs your ads account AND your Search Console together. Both are on the Ryze MCP.
Workflow
- Paid search terms.
google_ads__runRawGaqlon the default account — search terms report, last 90 days: term, impressions, clicks, cost, conversions. (GAQL shape vianative__get_provider_docs, providergoogle_ads, if needed.) - Organic positions.
google_search_console__runRawSearchAnalytics, dimension["query"], same window. - Join on query and bucket:
- Double-paying — organic position ≤ 3 AND paid spend on the same term. Especially brand terms with no competing advertisers (check top-of-page rate / competition). Sum the spend: that's the number for the headline.
- Defensible — organic ≤ 3 but competitors bid on the term (paid presence may be justified; say so honestly)
- Paid-only winners — terms converting in ads with no organic ranking → the SEO content roadmap, pre-validated by money
- Organic-only converters — strong organic queries with no ad coverage → scale candidates if ads team wants volume
- Estimate savings. For the double-paying bucket: spend × the organic click-capture you'd retain (be conservative, ~50–70% for position 1 brand terms; label it an estimate).
Output
Headline first: "$X/quarter going to clicks you already rank #1 for." Then the four buckets as tables (term, cost, conversions, organic position), the savings estimate with its assumptions stated, and a short action list: exact negatives to add, exact pages to build.
Fallback
If only one of the two accounts is connected, run what's possible, and name the missing connection instead of guessing at the other half.
