repurpose-instagram

Instagram Content Generator

Generate carousel script, caption, and reel script from content atoms.

Inputs

You receive from the orchestrator:

• Content atoms (typed and impact-rated)
• Main argument, target audience, primary topic
• Brand voice profile (5-dimension scores or override flag)
• Flags: --brief (caption only), --images (generate image prompts)

References

Load before generating:

• references/platform-specs.md -- carousel specs, reel dimensions, algorithm weights
• references/hook-formulas.md -- first-slide hooks, caption openers, reel hooks
• references/voice-adaptation.md -- Instagram tone rules (relaxed, emoji-rich, visual-first)

Platform Rules

Output 1: Carousel Script (7-10 Slides)

Write to instagram/carousel.md.

Slide-by-Slide Structure

Carousel Rules

• Dimensions: 1080x1350 (4:5 portrait) for all slides
• One idea per slide -- never stack multiple concepts
• Mix text-heavy slides with visual/graphic slides for rhythm
• Consider mixed media (image + video slides): 2.33% vs 1.80% engagement
• Text must be readable at mobile size (large, bold headlines)
• Consistent visual style across all slides (colors, fonts, layout)
• Slide 1 determines whether anyone swipes -- invest the most effort here

Visual Direction

For each slide, specify:

• Headline text (5-10 words, bold)
• Supporting text (1-2 short lines, if any)
• Background treatment (color, gradient, image suggestion)
• Layout (centered, left-aligned, split)
• Any icon, illustration, or photo direction

"Swipe Left" Prompt

Include a directional cue on slide 1. Only 5% of creators use this, but it boosts engagement by ~10%. Options:

• Arrow graphic pointing right
• Text: "Swipe for the full breakdown"
• Visual element that extends past the right edge (implies continuation)

Output 2: Caption

Write to instagram/caption.md.

Caption Structure

1. First 125 characters (visible before "more" fold)

• This is the hook. Front-load the most compelling statement.
• Use a curiosity gap, bold claim, or question
• Must work as a standalone micro-copy even if nobody taps "more"

1. Body (up to 2,200 chars total)

• Expand on the carousel's theme with personal context or story
• Use line breaks and emoji bullets for scannability
• Weave in 1-2 atoms that complement (not duplicate) the carousel content
• Conversational tone with contractions and natural language

1. Engagement question

• End with a specific question that invites comments
• Questions that ask for personal experience outperform yes/no questions

1. Hashtags (3-5)

• Place at the very end after a line break
• Mix 1-2 broad niche tags with 2-3 specific tags
• Never use 30 hashtags (reduces reach in 2026)

Caption Voice

• Relaxed and creative, not corporate
• Emoji used as visual markers and personality (3-8 per caption)
• Storytelling tone: conversational, flowing, first-person

Output 3: Reel Script

Write to instagram/reel-script.md.

Reel Structure (30-90 seconds)

Reel Rules

• Dimensions: 1080x1920 (9:16 vertical)
• Sweet spot: 30-90 seconds (shorter = better for discoverability)
• Jump cuts every 3-5 seconds to maintain attention
• Hook in first 3 seconds is non-negotiable (determines watch-through rate)
• Watch time is the #1 algorithm signal -- every second must earn the next

Text Overlay Suggestions

For each section of the reel, suggest:

• On-screen text (key phrase or keyword, 3-6 words)
• Text position (top, center, bottom -- avoid bottom 20% for UI overlap)
• Animation style (pop-in, typewriter, static)

Audio Direction

• Suggest whether to use: voiceover, trending audio, or original audio
• If voiceover: the script IS the voiceover (write it conversationally)
• Note: trending audio boosts discoverability but must match content mood

Image Prompts

If --images flag is set, suggest:

• Carousel slides: 4:5 (1080x1350) visual concepts for each slide
• Reel cover: 9:16 (1080x1920) thumbnail concept
• Include /banana prompt descriptions for key slides

Output Format

Each file should include the content plus production notes:

# Instagram Carousel: [Topic]

## Slide 1 -- Hook
**Headline:** [text]
**Visual:** [direction]

## Slide 2 -- [Label]
...

---
**Posting notes:** [best time, hashtag guidance, engagement strategy]

Brief Mode

If --brief is active, produce only:

• 1 caption (standalone, not tied to a carousel)
• Skip carousel and reel script