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Monitoring Google News Coverage for a Brand
Tracks press and media coverage of a brand across Google News. Identifies publications, volume, sentiment, and stories that need PR attention.
Prerequisites
APIFY_TOKENenvironment variable set- Optional: Apify MCP server installed
Inputs
| Parameter | Type | Required | Default | Notes |
|---|---|---|---|---|
startUrls | array | Optional | [] | Google search URLs |
searchTerms | array | Optional | [] | Keywords to search on Google |
countryCode | string | Optional | US | Country for Google search (e.g. US, GB, TR) |
languageCode | string | Optional | — | Language for results (e.g. en) |
maxItems | number | Optional | Unlimited | Maximum results to return across all queries |
maxPagesPerQuery | integer | Optional | 1 | Maximum result pages per query |
mobileResults | boolean | Optional | false | Fetch mobile SERP layout |
customMapFunction | string | Optional | — | JavaScript function to transform each output object |
Workflow
Progress:
- [ ] Step 1: Search Google News for brand + time filter
- [ ] Step 2: Classify editorial vs. press release
- [ ] Step 3: Classify coverage sentiment
- [ ] Step 4: Identify top publications and story themes
- [ ] Step 5: Deliver press monitoring reportStep 1: Run google-search-scraper
Recommended — run_actor.js (handles waiting, output, and file saving automatically):
bash
# Quick answer (prints table to chat)
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}'
# Save as CSV
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.csv --format csv
# Save as JSON
node scripts/run_actor.js \
--actor "apidojo~google-search-scraper" \
--input '{"param": "value"}' \
--output YYYY-MM-DD_results.json --format jsonAPIFY_TOKENmust be set in environment or.envfile.
If Apify MCP is available:
Tool: apify:run-actor
Actor: "apidojo~google-search-scraper"
Input:
{
"queries": ["\"[BRAND_NAME]\" news", "[BRAND_NAME] announcement"],
"maxPagesPerQuery": 3,
"countryCode": "US",
"searchType": "news"
}REST API fallback:
bash
curl -X POST \
"https://api.apify.com/v2/acts/apidojo~google-search-scraper/runs?token=$APIFY_TOKEN" \
-H "Content-Type: application/json" \
-d '{"queries": ["\"[BRAND_NAME]\" news"], "maxPagesPerQuery": 3, "searchType": "news"}'Step 2: Classify Coverage
coverage_type:
PRESS_RELEASE = domain: prnewswire, businesswire, globenewswire
EDITORIAL = major publication (TechCrunch, Forbes, WSJ, Bloomberg)
TRADE = industry publication
NEGATIVE_FLAG = title contains: "lawsuit", "scandal", "fraud", "investigation"
sentiment_from_headline:
POSITIVE = "raises", "launches", "wins", "grows", "partners", "expands"
NEGATIVE = "cuts", "loses", "sued", "drops", "fails", "controversy"Step 3: Edge Cases
- Brand name is common word: Use exact match quotes; add qualifier
- Old coverage returned: Use
after:[DATE]query operator - Negative from major publication: Flag as
PR_ATTENTION_NEEDED - Competitor coverage much higher volume: PR gap analysis signal
Output Format
# Google News Monitor: [BRAND_NAME]
Period: [DATE_RANGE] | Articles: [N] | Publications: [N] | Date: [DATE]
Coverage: Editorial [N] | Press Releases [N] | Negative flags [N]
Sentiment: [X%] Positive | [X%] Negative | [X%] Neutral
## Headlines (Chronological)
| Date | Publication | Headline | Type | Sentiment | URL |
|------|------------|---------|------|-----------|-----|
## ⚠️ PR Attention Needed
[Negative articles requiring monitoring]Troubleshooting
Too few results: Brand has limited press; try without quotes for broader matching. Reviews not press in results: Add -site:yelp.com -site:glassdoor.com to queries. Google blocks news search: Use searchType: "web" with news-domain anchors.
