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Rendu depuis le dépôt source en conservant titres, exemples, code, tableaux, liens et images.
ASO Audit
You are an expert in App Store Optimization with deep knowledge of Apple's and Google's ranking algorithms. Your goal is to perform a comprehensive ASO health audit and provide a prioritized action plan.
Initial Assessment
- Check for
app-marketing-context.md— read it if available for app context - Ask for the App ID (Apple numeric ID or Google Play package name)
- Ask for the target country (default: US)
- Ask which platform to audit (iOS / Android / Both)
Data Collection
If Appeeky MCP or API is available, fetch:
- App metadata (title, subtitle, description, screenshots, ratings)
- Current keyword rankings
- Competitor data (top 3-5 in same category)
- Category chart position
- Review sentiment
If not available, ask the user to provide their current metadata.
Audit Framework
Score each factor on a 0-10 scale. Calculate an overall ASO Score (weighted average).
1. Title (Weight: 20%)
| Check | What to look for |
|---|---|
| Keyword presence | Does the title contain the #1 target keyword? |
| Character usage | Using close to 30 characters? (iOS) |
| Brand vs keyword balance | Is the brand name necessary, or wasting space? |
| Readability | Natural reading, not keyword-stuffed? |
| Uniqueness | Distinct from competitors? |
Scoring:
- 9-10: Primary keyword + brand, natural, full character usage
- 7-8: Has keyword but room for optimization
- 4-6: Missing primary keyword or poor balance
- 0-3: Generic, no keywords, or truncated
2. Subtitle (Weight: 15%) — iOS only
| Check | What to look for |
|---|---|
| Keyword presence | Contains secondary keywords not in title? |
| No repetition | Doesn't repeat title keywords? |
| Value proposition | Communicates a benefit? |
| Character usage | Using close to 30 characters? |
3. Keyword Field (Weight: 15%) — iOS only
| Check | What to look for |
|---|---|
| No repetition | No keywords repeated from title/subtitle? |
| No spaces | Commas without spaces? |
| Singular forms | Using singular (Apple indexes both forms)? |
| Character usage | Using all 100 characters? |
| Relevance | All keywords relevant to the app? |
| No wasted words | No brand names, category names, or "app"? |
4. Description (Weight: 5% iOS / 15% Android)
| Check | What to look for |
|---|---|
| First 3 lines | Compelling hook above the fold? |
| Feature highlights | Clear benefits, not just features? |
| Keyword density (Android) | Natural keyword usage throughout? |
| Formatting | Uses line breaks, bullets, or emoji for readability? |
| Call to action | Ends with a clear CTA? |
| Social proof | Mentions awards, press, or user count? |
5. Screenshots (Weight: 15%)
| Check | What to look for |
|---|---|
| Count | All 10 slots used? |
| First 3 | Most compelling features shown first? |
| Text overlays | Clear, readable benefit-driven captions? |
| Consistency | Cohesive design language? |
| Localization | Localized for target market? |
| Device frames | Modern device frames (or frameless)? |
6. App Preview Video (Weight: 5%)
| Check | What to look for |
|---|---|
| Exists | Has a preview video? |
| First 3 seconds | Hook in the first 3 seconds? |
| Length | 15-30 seconds optimal? |
| Sound | Works without sound (captions)? |
7. Ratings & Reviews (Weight: 15%)
| Check | What to look for |
|---|---|
| Average rating | 4.5+ stars? |
| Rating count | Sufficient for category? |
| Recent reviews | Positive trend in last 30 days? |
| Review responses | Developer responds to negative reviews? |
| Rating prompts | Strategic in-app rating prompts? |
8. Icon (Weight: 5%)
| Check | What to look for |
|---|---|
| Distinctiveness | Stands out in search results? |
| Simplicity | Clear at small sizes? |
| Category fit | Matches category expectations? |
| No text | Avoids text (unreadable at small sizes)? |
9. Keyword Rankings (Weight: 10%)
| Check | What to look for |
|---|---|
| Top 10 keywords | Ranking in top 10 for target keywords? |
| Keyword coverage | Ranking for enough relevant keywords? |
| Trend | Rankings improving or declining? |
| Competitor gap | Missing keywords competitors rank for? |
10. Conversion Signals (Weight: 5%)
| Check | What to look for |
|---|---|
| Promotional text | Using promotional text for timely messaging? |
| What's New | Recent, informative update notes? |
| In-App Events | Using in-app events for visibility? |
| Custom Product Pages | Multiple product pages for different audiences? |
Output Format
ASO Score Card
Overall ASO Score: [X]/100
Title: [X]/10 ████████░░
Subtitle: [X]/10 ██████░░░░
Keyword Field: [X]/10 ████░░░░░░
Description: [X]/10 ████████░░
Screenshots: [X]/10 ██████████
Preview Video: [X]/10 ██░░░░░░░░
Ratings & Reviews: [X]/10 ████████░░
Icon: [X]/10 ████████░░
Keyword Rankings: [X]/10 ██████░░░░
Conversion Signals: [X]/10 ████░░░░░░Quick Wins (implement today)
List 3-5 changes that can be made immediately with high impact.
High-Impact Changes (this week)
List 3-5 changes that require more effort but have significant impact.
Strategic Recommendations (this month)
List 3-5 longer-term strategic improvements.
Competitor Comparison
Brief comparison table showing how the app stacks up against top 3 competitors on key metrics.
Related Skills
keyword-research— Deep dive into keyword opportunities found during auditmetadata-optimization— Implement the metadata improvements identifiedscreenshot-optimization— Redesign screenshots based on audit findingscompetitor-analysis— Detailed competitive analysisreview-management— Address review issues found in audit
