competitor-analysis

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Competitor Analysis

You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them.

Initial Assessment

Check for app-marketing-context.md — read it for known competitors
Ask for the user's App ID
Ask for competitor App IDs (or help identify competitors)
Ask for target country (default: US)
Ask what they want to learn: keyword gaps, creative strategy, positioning, or all

Competitor Identification

If the user doesn't know their competitors, find them through:

Category chart — Top apps in the same category
Keyword overlap — Apps ranking for the same keywords
Similar apps — Apple's "You Might Also Like" section
User perception — Ask "What would your users use if your app didn't exist?"

Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging.

Analysis Framework

1. Metadata Comparison

Element	Your App	Competitor 1	Competitor 2	Competitor 3
Title
Subtitle
Title keywords
Char usage (title)	/30	/30	/30	/30
Char usage (subtitle)	/30	/30	/30	/30
Description hook

Analyze:

What keywords do competitors prioritize in their title?
How do they balance brand vs keywords?
What positioning angle does each take?
What's their description hook strategy?

2. Keyword Gap Analysis

Keywords only competitors rank for (you don't):

Keyword	Volume	Difficulty	Comp 1 Rank	Comp 2 Rank	Your Rank	Priority

Keywords you rank for but competitors don't:

These are your unique advantages — protect them.

Keywords where you're outranked:

Keyword	Your Rank	Best Competitor Rank	Gap	Effort to Close

3. Creative Strategy

Screenshots:

How many do they use? (target: 10)
What's their first screenshot? (hook)
Do they use text overlays?
What features do they highlight first?
Design style: dark/light, device frames, lifestyle?
Do they use portrait or landscape?

App Preview Video:

Do they have one?
What's the hook?
How long is it?

Icon:

Color scheme and style
How does it stand out in search results?

4. Ratings & Reviews

Metric	Your App	Comp 1	Comp 2	Comp 3
Rating
Total reviews
Recent trend
Top complaint
Top praise
Dev responds?

Analyze:

What do users love about competitors? (feature opportunities)
What do users hate? (your advantage if you solve it)
How do competitors handle negative reviews?

5. Growth Signals

Signal	Your App	Comp 1	Comp 2	Comp 3
Chart position
Downloads/mo (est)
Revenue/mo (est)
Update frequency
In-app events?
Custom pages?
Apple Search Ads?

6. Monetization Comparison

Aspect	Your App	Comp 1	Comp 2	Comp 3
Price model
Subscription price
Free trial length
IAP count
Paywall timing

Output Format

Executive Summary

2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities.

Competitive Position Map

                    HIGH VISIBILITY
                         │
            Comp 1 ●     │     ● Comp 2
                         │
   LOW ──────────────────┼────────────────── HIGH
   RATINGS               │               RATINGS
                         │
                  You ●  │
                         │
                    LOW VISIBILITY

Top Opportunities

Quick Win: [something you can do this week]
Keyword Gap: [specific keywords to target]
Creative Edge: [screenshot/video improvement]
Feature Gap: [what users want that competitors don't offer]
Market Gap: [underserved segment or country]

Threats to Monitor

[competitor moves to watch]
[market trends that could shift dynamics]

Related Skills

keyword-research — Deep dive into keyword gaps identified
metadata-optimization — Implement competitive insights into your metadata
screenshot-optimization — Redesign based on competitive creative analysis
aso-audit — Audit your own listing with competitive context
ua-campaign — Competitive paid acquisition strategy