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Campaign Concepts and Copy
- Load the validated setup/brand profile, objective, audience, offer, proof,
platform/placement requirements, policy context, and optional audit findings.
- Separate factual claims, operator-approved claims, and creative hypotheses.
- Generate materially distinct strategic concepts, not cosmetic rewrites.
- For each concept, define insight, promise, proof, hook, narrative, CTA, objections,
platform adaptations, destination, and experiment hypothesis.
- Validate copy limits and policy against current platform references. Load only
the active files among ads/references/google-creative-specs.md, meta-creative-specs.md, youtube-creative-specs.md, linkedin-creative-specs.md, tiktok-creative-specs.md, and microsoft-creative-specs.md; use the dated source ledger for every current specification claim.
- Return a versioned creative brief and copy deck inside the run directory.
Do not invent testimonials, certifications, scarcity, prices, outcomes, or regulated claims. Human review remains required before production or launch.
