使い方
- インストールコマンドをコピーし、自分の環境へ導入する前にソースを確認します。
- 必要なツール、認証情報、対応環境を原文で確認します。
- 入力と成果物を指定し、出力を資料と照合します。
npx skills add https://github.com/kostja94/marketing-skills --skill local-seo開始前の確認
- 導入にはモデル契約、API枠、ファイルへのアクセス許可は含まれません。
- スター数や導入数は活動の指標であり、独立した品質・安全性試験ではありません。
見出し、例、コード、表、リンク、参照画像を含む原文を表示しています。
SEO: Local
Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Business type: Storefront vs service-area
- Location: Single or multiple
- Current listings: Existing GBP, directories
NAP Consistency
NAP = Name, Address, Phone. Critical for local rankings.
| Rule | Guideline |
|---|---|
| Exact match | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| Fix first | Audit and fix inconsistencies before adding new citations |
| Tools | BrightLocal, Whitespark, Moz Local for audit |
Google Business Profile
| Element | Guideline |
|---|---|
| Address | Physical address; no P.O. boxes |
| Description | 750 chars; primary keywords in first 100 |
| Hours | Accurate; seasonal availability |
| Category | Primary category matches business type |
| Service-area | Hide address if no storefront; define service areas |
Citation Building
Targeted precision over submitting to every directory.
Priority order:
- Google Business Profile
- Apple Maps
- Yelp, Bing Places, Facebook
- Better Business Bureau, Foursquare, Nextdoor
- Niche directories (Healthgrades, Angi, etc.)
Citation Audit
- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories
Fix before adding; compounding errors harm rankings.
Output Format
- NAP (exact format for consistency)
- GBP optimization checklist
- Citation priority list
- Audit findings (if applicable)
Related Skills
- geo: GEO for AI search; local + AI overlap
- localization-strategy: Multilingual; local + i18n
- directory-submission: Directory listings; different from local citations
