使い方
- インストールコマンドをコピーし、自分の環境へ導入する前にソースを確認します。
- 必要なツール、認証情報、対応環境を原文で確認します。
- 入力と成果物を指定し、出力を資料と照合します。
npx skills add https://github.com/kostja94/marketing-skills --skill seo-audit開始前の確認
- 導入にはモデル契約、API枠、ファイルへのアクセス許可は含まれません。
- スター数や導入数は活動の指標であり、独立した品質・安全性試験ではありません。
リポジトリの原文
見出し、例、コード、表、リンク、参照画像を含む原文を表示しています。
Strategies: SEO Audit
Guides end-to-end SEO audit: technical foundation, on-page, content, and off-page. Execute in order—technical blockers prevent indexing; on-page limits rankings; content and off-page build authority. Use when auditing an existing site or planning fixes.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Audit Order
| Phase | Focus | Skills |
|---|---|---|
| 1. Technical | Crawl, index, sitemap | robots-txt, xml-sitemap, canonical-tag, indexing, site-crawlability |
| 2. On-Page | Metadata, structure, schema | title-tag, meta-description, page-metadata, schema-markup, internal-links, heading-structure |
| 3. Content | Gaps, intent, optimization | keyword-research, content-strategy, content-optimization |
| 4. Off-Page | Backlinks, authority | link-building, backlink-analysis |
Principle: Fix foundation before optimizing pages. See seo-strategy for workflow and prioritization.
Technical Checklist
| Item | Check | Skill |
|---|---|---|
| robots.txt | Syntax; not blocking important pages | robots-txt |
| Sitemap | Submitted to GSC; indexable pages only; ≤50K URLs per sitemap | xml-sitemap |
| HTTPS | Sitewide; valid certificate | canonical-tag |
| 404/5xx | Proper status codes; fix or redirect | site-crawlability |
| noindex | No accidental noindex on key pages | indexing |
| Canonical | Correct; no conflicts | canonical-tag |
| Core Web Vitals | LCP ≤2.5s, INP ≤200ms, CLS <0.1 | core-web-vitals |
| Mobile | Mobile-first; content parity; no intrusive interstitials | mobile-friendly |
| Crawlability | Redirect chains, broken links, orphan pages | site-crawlability |
On-Page Checklist
| Item | Check | Skill |
|---|---|---|
| Title | Unique; 50–60 chars; keyword in first 10 words | title-tag |
| Meta description | 150–160 chars; CTA | meta-description |
| Headings | One H1; H1→H2→H3 hierarchy | heading-structure |
| Images | Alt text; no decorative alt for decorative images | image-optimization |
| Schema | Valid; Rich Results Test | schema-markup |
| Internal links | From strong pages; descriptive anchors | internal-links |
| Duplicate content | Canonical; consolidate or differentiate | canonical-tag |
Content & Off-Page
| Phase | Focus | Skill |
|---|---|---|
| Content gap | Missing topics vs competitors | content-strategy, competitor-research |
| Intent match | Content matches search intent | content-optimization |
| Backlinks | Toxic links; link gap vs competitors | backlink-analysis, link-building |
Frequency
| Cadence | Use |
|---|---|
| Full audit | Quarterly |
| Check-ins | Monthly (GSC, indexing, Core Web Vitals) |
Output Format
- Phase 1–4 findings (technical → on-page → content → off-page)
- Priority list (P0 blocker → P1 core → P2 important)
- Skill mapping (which skill for each fix)
- Timeline (immediate vs short-term vs ongoing)
Related Skills
- seo-strategy: Workflow order, prioritization, when to invest in SEO
- google-search-console: Performance, indexing, Core Web Vitals data
- site-crawlability: Redirect chains, broken links, crawl budget
- indexing: Indexing issues, noindex, Search Console
- core-web-vitals: LCP, INP, CLS optimization
