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GTM Persona
Trigger
Apply this skill when a request creates, changes, removes, or checks a persona in a GTM workspace.
Scope
This skill owns personas/<slug>/PERSONA.md in the workspace found by the contract. A persona records desired or accepted criteria for target people in the 11 fields of person data, never facts about the organization or its members.
Inputs
Criteria from the user or sources the user supplies; the existing personas, for the near-duplicate check; the names of personas copied into workflows/workflows/*.ts, for the copy notice.
Roles
The user approves every change through the host's write permission; the agent proposes, edits, commits, and reports.
Procedure
Talk by the six rules in interaction; reproduce the dialogues.
| Job | Do |
|---|---|
| Create | When an existing persona overlaps the request, offer Update first. When the titles that define the persona are unstated, ask with options. Copy templates/PERSONA.md to personas/<slug>/PERSONA.md, fill only the criteria the user gave, leave the rest Unknown, and say the rest stays Unknown because criteria are never borrowed from the company record or members. Omit ## Person signals and ## Disqualifiers when empty. |
| Update | Change the named criteria, signals, or disqualifiers. When a workflow file names this persona, say that workflow keeps its own copy of the criteria until it is updated. |
| Delete | When no persona has the given name, offer the closest matches as options. Say whether a workflow carries a copy, which keeps running. Remove personas/<slug>/; close with what disappeared and that it stays in the workspace's history. |
| Doctor | Flag a persona with no person-matchable criterion (every field Unknown), a placeholder husk, a missing H1, or a folder name that is not its slug; offer the fixes as options; rewrite what the user accepts. |
Every save: one sentence on what will change, pull first when origin/main exists, edit through the host's write path, commit on main with a plain-language message, push when a remote exists, verify the commit (and that it reached origin/main when a remote exists), close with what was created, changed, or deleted.
Outputs
personas/<slug>/PERSONA.md in the template's shape, each change a commit on main.
Exceptions
Requires the gtm-workspace skill installed alongside this one; when ../gtm-workspace/SKILL.md is missing, say: install it the same way this skill was installed, with npx skills add eliasstravik/gtm-skills -s gtm-workspace -y (add -g when this skill lives in the global skills directory), then retry. A criterion the user did not state stays Unknown; nothing is derived from ORG.md or MEMBER.md.
QC
- The 11 fields appear in order, one line each.
- The H1 is present and the folder name is its slug; empty optional sections are absent.
- The closing statement of what changed follows a verified commit.
References
interactions dialogues; templates/PERSONA.md; from gtm-workspace: interaction, contract, person data.
