kostja94/marketing-skills

canonical-tag

When the user wants to configure canonical URLs, fix duplicate content, or consolidate URL signals.

소스 보기

사용 방법

  1. 설치 명령을 복사하고 자신의 에이전트 환경에 설치하기 전에 소스 패키지를 확인하세요.
  2. 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
  3. 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/kostja94/marketing-skills --skill canonical-tag

시작 전 확인

  • 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
  • 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 Skill 문서

원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.

SEO Technical: Canonical

Guides canonical tag configuration to consolidate duplicate content and declare preferred URLs.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Scope (Technical SEO)

  • Duplicate site versions: HTTPS vs HTTP; www vs non-www; trailing slash (/page vs /page/) — choose one, 301 redirect others
  • Duplicate content: Canonical tags; consolidate and 301 to preferred URL
  • HTTPS: SSL/TLS; secure connection; ranking signal since 2014

Initial Assessment

Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:

  1. Site URL: Base domain
  2. Duplicate scenarios: Multi-language, query params, pagination, alternate URLs
  3. Framework: Next.js, React, static, etc.

Canonicalization Methods (Choose by Scenario)

MethodWhenStrength
301 redirectPreferred; server can redirectStrongest — permanent redirect
Canonical tagCannot redirect (e.g. params, pagination)Strong — HTML signal
robots.txtBlock non-canonical pathsWeak — advisory only

Use 301 for HTTP→HTTPS, www variants, trailing slash. Use canonical for params, pagination, UTM.

HTTPS & Security

HTTPS is a ranking signal (Google, 2014). Users and crawlers should access only the HTTPS version.

RequirementAction
SSL/TLS certificateInstall valid certificate; use Let's Encrypt for free
301 redirectHTTP → HTTPS; all HTTP requests redirect to HTTPS
Mixed contentNo HTTP resources on HTTPS pages; fix mixed content warnings
HSTSOptional; Strict-Transport-Security header for repeat visitors

WWW vs non-WWW: Choose one preferred version; 301 redirect the other. See canonical rules above.

When to Use Canonical

  • Multi-language: Each language version has its own canonical; use hreflang with canonical
  • Same content, multiple URLs: Params, pagination, tracking params, www vs non-www, trailing slash (/page vs /page/)
  • Self-referencing: Canonical should point to self or the preferred version
  • Avoid chain canonical: A→B→C is invalid

Rules

RuleNote
Absolute URLInclude https://
ConsistencyMust match current page URL or the chosen preferred version
No chainsA→B→C is invalid

Implementation Patterns

Next.js (metadata)

tsx
export const metadata = {
  alternates: {
    canonical: "https://example.com/page-slug",
    languages: {
      zh: "https://example.com/zh/page-slug",
      en: "https://example.com/page-slug",
      "x-default": "https://example.com/page-slug",
    },
  },
};

HTML (generic)

html
<link rel="canonical" href="https://example.com/page-slug" />

Server Redirects (301)

Apache (.htaccess):

apache
RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule ^(.*)$ https://%{HTTP_HOST}%{REQUEST_URI} [L,R=301]

Nginx:

nginx
return 301 https://$host$request_uri;

Relationship to Other Technical SEO

  • Sitemap: URLs in sitemap should match canonical
  • IndexNow: Submit canonical URLs

Output Format

Related Skills

  • url-structure: URL hierarchy and format; canonical handles duplicate variants (HTTPS, www, trailing slash)
  • localization-strategy: hreflang + canonical for multi-language
  • xml-sitemap: Sitemap URLs should match canonical
  • indexnow: Submit canonical URLs
  • google-search-console: Find duplicate content in Coverage report
  • indexing: Resolve indexing issues
  • site-crawlability: Crawl budget; redirect chains; canonical reduces duplicate crawl waste

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