사용 방법
- 설치 명령을 복사하고 자신의 에이전트 환경에 설치하기 전에 소스 패키지를 확인하세요.
- 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
- 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/kostja94/marketing-skills --skill native-ads시작 전 확인
- 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
- 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.
Paid Ads: Native Ads
Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Project context: Read root contextus.md when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.
Identify:
- Goal: Traffic, leads, brand
- Content: Article, landing page, video
- Budget: Min $500–1,000; better at $5,000+
Platform Overview
| Platform | Reach | Focus |
|---|---|---|
| Taboola | 500M+ daily impressions | Premium publishers; AI matching |
| Outbrain | Major publishers | Top-funnel; helpful content |
Pricing: CPC $0.10–0.30 avg; CPM $1–3 avg.
Creative Testing
| Approach | Guideline |
|---|---|
| Combinations | 3 headlines × 3 images = 9 variants; test together |
| Image variety | Headshot, product, illustration—distinct styles |
| Advertorials | Test length, tone, aggressiveness; no universal formula |
Copywriting Guidelines
| Rule | Guideline |
|---|---|
| Honest | Avoid clickbait; match copy to content |
| Format | Match character limits; respect UX per format |
| Tone | Soft-sell; nurture, don't push |
Funnel Focus
Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.
Output Format
- Headline options (2–3)
- Image guidance
- Landing page alignment
- Budget recommendation
Related Skills
- display-ads: Display vs native; programmatic
- copywriting: Headline, ad copy
- landing-page-generator: Landing page for native traffic
- paid-ads-strategy: Channel selection
