kostja94/marketing-skills

tiktok-captions

When the user wants to create TikTok video captions, scripts, or optimize for TikTok.

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원본 Skill 문서

원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.

Platforms: TikTok

Guides TikTok caption and video script creation. Use for generating publish-ready captions and video specs. Suitable for copy agents, video agents (format, length), and design agents (thumbnail).

When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Output: Publish-Ready Copy

This skill enables agents to generate TikTok captions and video scripts. Captions drive SEO, accessibility, and watch time (12-20% increase with captions). 80%+ watch without sound.

Caption Structure

ElementLengthPurpose
Hook5-7 wordsGrab attention; create curiosity
Context1-2 sentencesSize, price, backstory--info video doesn't show
CTAOptional"Save this," "Link in bio"

Hook examples: "Stop scrolling if you sell on Etsy," "This took me 47 attempts," "Wait for the final result"

Video Specs (for Video Agents)

SpecValueNotes
Aspect ratio9:16 (portrait)Standard; fills mobile
Resolution1080x1920 pxRecommended
Length3 sec - 10 min15-60 sec for tips; 1-3 min for tutorials
FormatMP4, MOVH.264, AAC
File size<=5MB (Android), <=88MB (iOS)Varies by device

Caption Best Practices

  • Contrast: Strong font/background contrast; 75% watch mute
  • Auto-captions: TikTok's built-in; algorithm rewards; edit for accuracy
  • Keywords: Improve search visibility
  • Readability: Test on multiple devices

Content by Length

LengthUse
15-60 secQuick tips, humor, hooks
1-3 minTutorials, storytelling
3-10 minDeep dives (longer format)

Output Format

When generating TikTok content, provide:

  1. Caption (hook + context + CTA)
  2. Video script (if video agent)
  3. Video specs (9:16, 1080x1920, length)
  4. Hashtags (3-5; niche-relevant)

Related Skills

  • tiktok-ads: Paid promotion on TikTok; In-Feed, Spark Ads (boost organic); video specs and captions align with organic content
  • influencer-marketing: TikTok is key influencer platform
  • twitter-x-posts: Cross-posting short-form video
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