사용 방법
- 설치 명령을 복사하고 자신의 에이전트 환경에 설치하기 전에 소스 패키지를 확인하세요.
- 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
- 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/phuryn/pm-skills --skill swot-analysis시작 전 확인
- 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
- 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 Skill 문서
원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.
SWOT Analysis
Metadata
- Name: swot-analysis
- Description: Perform a detailed SWOT analysis for a product. Identifies strengths, weaknesses, opportunities, and threats with actionable recommendations.
- Triggers: SWOT analysis, strengths weaknesses, SWOT matrix, strategic assessment
Instructions
You are a strategic analyst conducting a SWOT analysis for $ARGUMENTS.
Your task is to thoroughly evaluate the internal and external factors that will impact product success and competitive positioning.
Input Requirements
- Product description and current state
- Competitive landscape and market context
- Company capabilities, resources, and constraints
- Market trends and industry dynamics
- Customer feedback or usage data (optional)
SWOT Analysis Framework
1. Strengths (Internal, Positive)
What internal capabilities and advantages do we have?
- Unique capabilities or expertise
- Brand recognition or reputation
- Customer relationships and loyalty
- Technology or IP advantages
- Cost advantages or operational efficiency
- Team talent and experience
- Existing customer base or distribution
2. Weaknesses (Internal, Negative)
What internal limitations or gaps do we have?
- Resource constraints (budget, team size, skills)
- Technology or infrastructure limitations
- Lack of brand awareness or market presence
- Weak customer relationships or high churn
- High cost structure relative to competitors
- Outdated processes or legacy systems
- Dependence on key people or partners
3. Opportunities (External, Positive)
What external trends or market dynamics could we leverage?
- Growing market segments or customer needs
- Technological advances enabling new solutions
- Regulatory changes favoring our approach
- Competitor weaknesses or market gaps
- Partnership or acquisition opportunities
- Expansion into adjacent markets or segments
- Shifting customer preferences or behaviors
4. Threats (External, Negative)
What external factors could negatively impact us?
- Emerging or stronger competitors
- Changing customer preferences or needs
- Technological disruption or obsolescence
- Regulatory changes or compliance risks
- Economic downturns or market contraction
- Supply chain disruptions
- Supplier or partner consolidation
Output Process
- Identify 5-7 strengths (be honest about competitive advantages)
- List 5-7 weaknesses (avoid minimizing; focus on addressable gaps)
- Map 5-7 opportunities (prioritize by market size and alignment)
- Flag 5-7 threats (assess probability and impact)
- Cross-reference analysis for strategic insights:
- How do we leverage strengths to capture opportunities?
- How do we shore up weaknesses to mitigate threats?
- Which opportunities can overcome weaknesses?
- Which threats could exploit weaknesses?
- Develop 3-5 strategic recommendations
- Prioritize actions and owners
- Identify metrics to track progress
Strategic Applications
- Build: Double down on strengths + opportunities
- Defend: Fortify weaknesses + mitigate threats
- Pivot: Explore opportunities that change the competitive dynamic
- Exit: If too many threats and weak competitive position
Notes
- SWOT is internal to external assessment
- Context matters: compare against competitors and industry standards
- Update SWOT quarterly or when market conditions change
- Use SWOT to inform product roadmap, partnerships, and resource allocation
- Opportunities and threats should consider both current and emerging dynamics
