apidojo-io/apidojo-skills

building-full-social-audit-for-brand

Builds a comprehensive social media audit for a brand across all major platforms using apidojo's multi-platform scrapers.

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Building Full Social Audit For Brand

Executes building full social audit for brand using apidojo scrapers. Part of the apidojo intelligence skills library.

Prerequisites

  • APIFY_TOKEN environment variable set
  • Optional: Apify MCP server installed

Inputs

ParameterTypeRequiredDefaultNotes
startUrlsarrayOptional[]Twitter profile or tweet URLs
twitterHandlesarrayOptional[]Twitter usernames (without @)
twitterUserIdsarrayOptional[]Twitter user IDs
getFollowersbooleanOptionalfalseExtract follower lists
getFollowingbooleanOptionalfalseExtract following lists
getRetweetersbooleanOptionalfalseExtract retweeters of a tweet URL
includeUnavailableUsersbooleanOptionalfalseInclude unavailable/suspended users
maxItemsnumberOptionalUnlimitedMaximum users to return
customMapFunctionstringOptionalJavaScript function to transform each output object

Workflow

Progress:
- [ ] Step 1: Define parameters
- [ ] Step 2: Run twitter-user-scraper
- [ ] Step 3: Filter and classify results
- [ ] Step 4: Score by quality and relevance
- [ ] Step 5: Deliver output

Step 2: Run the Actor

Recommended — run_actor.js (handles waiting, output, and file saving automatically):

bash
# Quick answer (prints table to chat)
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}'

# Save as CSV
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.csv --format csv

# Save as JSON
node scripts/run_actor.js \
  --actor "apidojo~twitter-user-scraper" \
  --input '{"param": "value"}' \
  --output YYYY-MM-DD_results.json --format json
APIFY_TOKEN must be set in environment or .env file.

If Apify MCP is available:

Tool: apify:run-actor
Actor: "apidojo~twitter-user-scraper"
Input:
{
  "searchTerms": "@[BRAND_HANDLE]" (run per platform),
  "maxItems": 100
}

REST API fallback:

bash
curl -X POST \
  "https://api.apify.com/v2/acts/apidojo~twitter-user-scraper/runs?token=$APIFY_TOKEN" \
  -H "Content-Type: application/json" \
  -d '{"searchTerms": "@[BRAND_HANDLE]" (run per platform), "maxItems": 100}'

Wait for SUCCEEDED. Fetch dataset:

bash
curl "https://api.apify.com/v2/actor-runs/$RUN_ID/dataset/items?token=$APIFY_TOKEN"

Step 3: Classify Results

classification: STRONG (score > 4%) | AVERAGE (2-4%) | WEAK (1-2%) | MINIMAL (< 1%)

Step 4: Score Each Result

score = brand_social_score = avg(platform_engagement_rate * platform_weight) where weights: Twitter=0.20, Instagram=0.30, TikTok=0.30, YouTube=0.20

Step 5: Edge Cases

  • Brand may not be on all platforms — note absent platforms as strategic gaps; adjust weighted score to sum of present platforms only

Additional fallbacks:

  • < 20 results: Broaden search terms; remove secondary filters
  • No results: Verify the search terms are correct; try alternate phrasings
  • Data quality issues: Remove entries with missing key fields; note count in output

Output Format

# Building Full Social Audit For Brand
Results: [N] | Date: [DATE]

| # | [Key Field] | [Metric 1] | [Metric 2] | [Classification] | [Score] |
|---|------------|-----------|-----------|-----------------|---------|
| 1 | [value] | [value] | [value] | [type] | [0.XX] |

## Summary
Top result: [description]
Key finding: [insight]

Troubleshooting

Too few results: Broaden the primary search term; remove restrictive filters. Low quality results: Apply minimum score threshold (≥ 0.50) to filter noise. Actor fails to run: Verify API key; check actor status at apify.com/apidojo.

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