kostja94/marketing-skills

title-tag

When the user wants to write, audit, or optimize an HTML title tag, SEO title, page title, SERP title, browser-tab title, duplicate title, or title rewrite issue.

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SEO On-Page: Title Tag

Owns writing and review rules for the HTML <title> element. page-metadata owns discovery, implementation, and release verification.

Inputs

Read root contextus.md when present. Confirm page type, unique page job, primary search intent, locale, current title and H1, verified differentiators, sibling-page titles, and whether a template automatically appends the brand.

Rules

  • Write a descriptive, concise, page-specific title that accurately represents the page.
  • Put the primary search concept early when natural; do not keyword-stuff.
  • Treat about 60 Latin characters for the title body as a default warning, not a hard limit. Pixel width, script, device, and query context affect display.
  • A delimiter plus brand suffix such as | Brand is outside that title-body target. It may be truncated or rewritten; include it only when useful and never duplicate a template suffix.
  • For CJK, RTL, or other scripts, review rendered width and natural language instead of applying a translated character formula.
  • Title and H1 must serve the same page intent and promise, but need not use identical wording. Example: title AI Image Generator; H1 Generate Images with AI.
  • Include only claims supported by the page. Do not add a year, number, superlative, or feature merely for click appeal.
  • Apply the Swap Test: if the title fits a sibling page unchanged, add a verified page-specific fact or sharpen its task.
  • Google may generate a different title link from the <title>, main visual title, headings, prominent text, anchors, og:title, or other signals. Optimize consistency of page identity, not control of the exact displayed string.

Cannibalization

When multiple URLs target the same primary intent, report the affected URLs, overlap, and evidence. Do not merge pages, reassign keywords, change page roles, or alter information architecture.

Output

  • Recommended title, with the title body and optional brand suffix shown separately.
  • A length or width warning when relevant, never a mechanical pass/fail.
  • Brief rationale tied to intent and unique page facts.
  • H1 semantic-alignment result; actual H1 edits route to heading-structure.
  • Cannibalization warning when applicable.

Primary reference

Related Skills

  • page-metadata, meta-description, heading-structure
  • localization-strategy, translation, google-search-console
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kostja94
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competitor-research

When the user wants to analyze competitors for SEO, content, backlinks, or positioning. Also use when the user mentions "competitor analysis," "competitor research," "competitor keywords," "competitor backlinks," "link gap," "content gap," "competitor content," "competitive analysis," or "competitor comparison." For content roadmap, use content-strategy.

安装量
3
GitHub Stars
1041
最近更新
10月6日
kostja94
社区

content-strategy

When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user mentions "content strategy," "content plan," "topic clusters," "pillar content," "pillar page," "cluster articles," "editorial calendar," "content hub," "content planning," "content clusters," "topic cluster strategy," "content strategy for SEO," or "content calendar." For editorial mix, use content-marketing.

安装量
3
GitHub Stars
1041
最近更新
10月6日
kostja94
社区

copywriting

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

安装量
3
GitHub Stars
1041
最近更新
10月6日
kostja94
社区

keyword-research

When the user wants to research keywords, find target keywords, or analyze search intent. Also use when the user mentions "keyword research," "keyword tool," "target keywords," "search volume," "search intent," "keyword difficulty," "topical map," "keyword clustering," "People Also Ask," "Google autocomplete," "autocomplete keywords," or "alphabet method." For clusters, use content-strategy.

安装量
3
GitHub Stars
1041
最近更新
10月6日