owl-listener/designer-skills

journey-map

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points.

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Cómo usar

  1. Copia el comando y revisa el paquete antes de instalarlo en tu entorno de agente.
  2. Consulta las herramientas, credenciales y entornos necesarios en el documento original.
  3. Describe las entradas y el resultado deseado; contrasta la salida con las fuentes.
npx skills add https://github.com/owl-listener/designer-skills --skill journey-map

Antes de empezar

  • La instalación no incluye suscripción al modelo, cuota API ni permisos sobre tus archivos.
  • Las estrellas e instalaciones reflejan actividad, no una prueba independiente de calidad o seguridad.
Documento original del Skill

Contenido del repositorio de origen con títulos, ejemplos, código, tablas, enlaces e imágenes preservados.

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

  • Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
  • Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  • Journey maps should be persona-specific when possible.
  • Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

  1. Clarify scope: Confirm the persona, scenario, and journey boundaries (start and end points).
  2. Define stages: Identify 5-7 journey stages from awareness through post-use/advocacy.
  3. Map each stage with:
  • User goals for this stage
  • Actions and behaviors
  • Touchpoints and channels
  • Thoughts and questions
  • Emotional state (rate on a positive/negative scale)
  • Pain points and friction
  • Opportunity areas for design improvement
  1. Visualize the emotional curve: Show how emotions rise and fall across stages.
  2. Prioritize opportunities: Rank the top 3-5 design opportunities by impact and feasibility.
  3. Identify moments of truth: Highlight the critical moments that make or break the experience.
  4. Think step by step. Present in a clear, structured format.

Further Reading

  • Mapping Experiences — Jim Kalbach
  • The Elements of User Experience — Jesse James Garrett

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