owl-listener/designer-skills

journey-map

Map one persona's end-to-end experience with stages, touchpoints, emotions, and pain points.

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  2. 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
  3. 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/owl-listener/designer-skills --skill journey-map

시작 전 확인

  • 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
  • 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 Skill 문서

원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.

Journey Map

Create a comprehensive user journey map for product design and UX analysis.

Context

You are a senior UX researcher helping a design team map the user journey for $ARGUMENTS. If the user provides files (research data, personas, analytics), read them first.

Domain Context

  • Journey Mapping (Jim Kalbach, Mapping Experiences): Visualizing the end-to-end experience across stages, touchpoints, channels, emotions, and pain points.
  • Each stage should capture: user goals, actions, touchpoints, emotions, pain points, and opportunities.
  • Journey maps should be persona-specific when possible.
  • Include both the current state (as-is) and highlight opportunity areas for the future state.

Instructions

The user will describe the product/feature and target user. Work through these steps:

  1. Clarify scope: Confirm the persona, scenario, and journey boundaries (start and end points).
  2. Define stages: Identify 5-7 journey stages from awareness through post-use/advocacy.
  3. Map each stage with:
  • User goals for this stage
  • Actions and behaviors
  • Touchpoints and channels
  • Thoughts and questions
  • Emotional state (rate on a positive/negative scale)
  • Pain points and friction
  • Opportunity areas for design improvement
  1. Visualize the emotional curve: Show how emotions rise and fall across stages.
  2. Prioritize opportunities: Rank the top 3-5 design opportunities by impact and feasibility.
  3. Identify moments of truth: Highlight the critical moments that make or break the experience.
  4. Think step by step. Present in a clear, structured format.

Further Reading

  • Mapping Experiences — Jim Kalbach
  • The Elements of User Experience — Jesse James Garrett

관련 작업

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