pointdotcom-marketing/marketing-skills

point-brand-guidelines

Apply and review Point's official visual brand system for logos, typography, colors, artwork, photography, and comparison layouts.

Voir la source

Mode d’emploi

  1. Copiez la commande et examinez le paquet avant de l’installer dans votre environnement agent.
  2. Consultez le document original pour les outils, identifiants et environnements requis.
  3. Décrivez les entrées et le livrable souhaité ; comparez la sortie aux sources.
npx skills add https://github.com/pointdotcom-marketing/marketing-skills --skill point-brand-guidelines

Avant de commencer

  • L’installation n’inclut ni abonnement au modèle, ni quota API, ni accès aux fichiers.
  • Étoiles et installations reflètent l’activité, pas un test indépendant de qualité ou de sécurité.
Document Skill original

Rendu depuis le dépôt source en conservant titres, exemples, code, tableaux, liens et images.

Point Brand Guidelines

Apply Point's visual identity using visual-guidelines.md, the working source for exact logo, typography, palette, CTA, and layout requirements. Historical mockup claims are not current product facts.

Sources and assets

Identify the medium, dimensions, and supplied assets. Use bundled assets/ first for approved logos and fonts; list files without loading binaries into context. Preserve approved logo artwork, proportions, and filenames.

  • assets/SVG/: scalable digital artwork.
  • assets/PNG/: transparent raster artwork.
  • assets/JPG/: flattened raster artwork.
  • assets/PDF/: print and vector document workflows.
  • assets/Fonts/: supplied ITC Century, Circular Std, and Lora fonts.

Choose the logo variant for its actual background. Padded files include canvas space; otherwise provide the required clear space in the layout. If a required asset is missing, identify the dependency and label any authorized font fallback as temporary.

For illustration selection or creation, read illustration-system.md and illustration-reference-index.md. Distinguish approved reusable artwork from inspection-only references. Original illustrations remain drafts until approved for reuse; logo artwork must come from approved files.

Use point-brand-voice when writing or reviewing marketing copy.

Acceptance criteria

The rendered asset follows the reference's exact logo size and clear space, typefaces and line heights, palette, and CTA treatment. Check legibility and accessibility in the actual composition and at the intended size. Artwork and photography follow the applicable reference direction with documented reuse status. Current approved sources support any product claims.

Source: Point Brand Guide.

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