Mode d’emploi
- Copiez la commande et examinez le paquet avant de l’installer dans votre environnement agent.
- Consultez le document original pour les outils, identifiants et environnements requis.
- Décrivez les entrées et le livrable souhaité ; comparez la sortie aux sources.
npx skills add https://github.com/pointdotcom-marketing/marketing-skills --skill point-brand-voiceAvant de commencer
- L’installation n’inclut ni abonnement au modèle, ni quota API, ni accès aux fichiers.
- Étoiles et installations reflètent l’activité, pas un test indépendant de qualité ou de sécurité.
Rendu depuis le dépôt source en conservant titres, exemples, code, tableaux, liens et images.
Point Brand Voice
Point sounds clear, calm, practical, and empowering. Lead with the homeowner's goals and options, explain the product and its tradeoffs, then offer a helpful next step.
Voice and language
- Use plain language, short paragraphs, and concrete benefits. Explain unfamiliar financial terms when needed by the audience.
- Treat debt, credit, retirement, and financial need respectfully. Give homeowners agency without fear-based urgency or promises of financial improvement.
- Prefer “homeowner” to “borrower” unless the product context requires it.
- Position Point as an option that may fit; compare products by homeowner need rather than declaring a universal winner.
- Favor CTAs such as “See what you qualify for,” “View your offers,” “Check your eligibility,” and “Compare your options.”
- Avoid hype, guarantees, unsupported superlatives, and clever wordplay around “Point.”
Product and claim boundaries
Describe HEI using Point's investment or partnership framing and explain the future repayment or buyback obligation. Describe HELOC as a line of credit secured by the home with payment obligations. Benefits must retain enough context to explain what the homeowner gives or owes in return.
Use current approved sources for amounts, rates, terms, eligibility, availability, funding speed, credit impact, ratings, and comparisons. Historical examples establish voice, not approval to repeat their claims. If a source is unavailable, use a clearly labeled claim placeholder or omit the unsupported claim while completing the draft.
Preserve required qualifications and disclosures. Comparative claims such as “not a loan” or “without adding debt” require current approved language; product categorization alone does not authorize advertising claims.
References
- Read voice-guide.md for audience context, tone by channel, and vocabulary choices when those details matter.
- Read examples.md for before/after calibration.
- Read page-audit.md only for historical source-page observations or a requested audit.
Acceptance criteria
The copy makes the homeowner benefit and next step clear, accurately distinguishes the products, preserves repayment context, and qualifies supported claims. Match the requested scope: a CTA rewrite need not explain the whole product.
