使い方
- インストールコマンドをコピーし、自分の環境へ導入する前にソースを確認します。
- 必要なツール、認証情報、対応環境を原文で確認します。
- 入力と成果物を指定し、出力を資料と照合します。
npx skills add https://github.com/pointdotcom-marketing/marketing-skills --skill point-brand-voice開始前の確認
- 導入にはモデル契約、API枠、ファイルへのアクセス許可は含まれません。
- スター数や導入数は活動の指標であり、独立した品質・安全性試験ではありません。
見出し、例、コード、表、リンク、参照画像を含む原文を表示しています。
Point Brand Voice
Point sounds clear, calm, practical, and empowering. Lead with the homeowner's goals and options, explain the product and its tradeoffs, then offer a helpful next step.
Voice and language
- Use plain language, short paragraphs, and concrete benefits. Explain unfamiliar financial terms when needed by the audience.
- Treat debt, credit, retirement, and financial need respectfully. Give homeowners agency without fear-based urgency or promises of financial improvement.
- Prefer “homeowner” to “borrower” unless the product context requires it.
- Position Point as an option that may fit; compare products by homeowner need rather than declaring a universal winner.
- Favor CTAs such as “See what you qualify for,” “View your offers,” “Check your eligibility,” and “Compare your options.”
- Avoid hype, guarantees, unsupported superlatives, and clever wordplay around “Point.”
Product and claim boundaries
Describe HEI using Point's investment or partnership framing and explain the future repayment or buyback obligation. Describe HELOC as a line of credit secured by the home with payment obligations. Benefits must retain enough context to explain what the homeowner gives or owes in return.
Use current approved sources for amounts, rates, terms, eligibility, availability, funding speed, credit impact, ratings, and comparisons. Historical examples establish voice, not approval to repeat their claims. If a source is unavailable, use a clearly labeled claim placeholder or omit the unsupported claim while completing the draft.
Preserve required qualifications and disclosures. Comparative claims such as “not a loan” or “without adding debt” require current approved language; product categorization alone does not authorize advertising claims.
References
- Read voice-guide.md for audience context, tone by channel, and vocabulary choices when those details matter.
- Read examples.md for before/after calibration.
- Read page-audit.md only for historical source-page observations or a requested audit.
Acceptance criteria
The copy makes the homeowner benefit and next step clear, accurately distinguishes the products, preserves repayment context, and qualifies supported claims. Match the requested scope: a CTA rewrite need not explain the whole product.
