사용 방법
- 설치 명령을 복사하고 자신의 에이전트 환경에 설치하기 전에 소스 패키지를 확인하세요.
- 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
- 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/kostja94/marketing-skills --skill ai-traffic-tracking시작 전 확인
- 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
- 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 Skill 문서
원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.
Analytics: AI Traffic
Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
- Google AI Overviews: AI summary box in Google search (formerly SGE)
- AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.
Why Track Separately
- AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
- AI visitors may have stronger intent and higher conversion
- Separating AI Overviews from organic helps assess AI impact
GA4: AI-Driven Search
Option 1: Exploration Report (Recommended)
- Explore →Free form
- Dimensions:
Session source(orSession source / medium) - Metrics: Sessions, Engagement rate, Event count, etc.
- Filters: Add filter →
Session sourceMatches regex →use regex below - Configure table, save report
Regex (common AI sources):
chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.comOption 2: Custom Channel Group
- Admin →Data Display →Channel Groups
- Copy default group, name e.g. "Default and AI Chatbots"
- Add channel "AI Chatbots":
SourceMatches regex (same regex) - Important: Place "AI Chatbots" above "Referral" so it matches first
- Save and use in Traffic Acquisition
Option 3: Custom Report
- Reports →Library →Create Detail Report
- Use Traffic Acquisition template
- Add filter:
Session sourceMatches regex (same regex) - Save and add to menu
Common AI Source Domains
| Platform | GA4 Source examples |
|---|---|
| ChatGPT | chatgpt.com, openai |
| Perplexity | perplexity.ai, perplexity |
| Copilot | copilot.com, copilot.microsoft.com |
| Gemini | business.gemini.google, gemini.google |
| Claude | claude.ai, anthropic.com |
| Bing Chat | edgeservices.bing.com |
Google AI Overviews
- GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
- GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console
Checklist
- [ ] AI sources identified in GA4 (Session Source)
- [ ] AI traffic Exploration report created
- [ ] Channel group updated with AI above Referral (if used)
- [ ] Custom report added to Library (optional)
- [ ] GTM + URL fragment for AI Overviews (optional)
- [ ] GSC AI-oriented query filter (optional; see google-search-console)
Output Format
- GA4 setup: Exploration, channel group, or custom report
- Regex: Adapted to user's observed sources
Related Skills
- generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
- traffic-analysis: Traffic sources, attribution, UTM
- analytics-tracking: GA4 events and conversions
- google-search-console: GSC AI traffic analysis
- robots-txt: AI crawler allow/block strategy
