使用方法
- 复制安装命令，在自己的智能体环境安装前先检查源码包。
- 从原始文档核对所需工具、凭据和支持的宿主。
- 说明输入材料与期望交付物，并对照来源检查输出。
npx skills add https://github.com/kostja94/marketing-skills --skill ai-traffic-tracking开始前需了解
- 安装不包含模型订阅、API 额度或访问文件的权限。
- 仓库星数和安装量反映活跃情况，不等于独立质量或安全测试。
仓库原始内容
按源仓库内容呈现，保留标题、案例、代码、表格、链接以及原文引用的演示图片。
Analytics: AI Traffic
Guides tracking of AI-driven search traffic in Google Analytics 4 and Google Search Console.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Scope
- AI search traffic: Track in GA4 and GSC; separate AI sources from organic referral
- Google AI Overviews: AI summary box in Google search (formerly SGE)
- AI-driven search: Traffic from ChatGPT, Perplexity, Gemini, Claude, Copilot, etc.
Why Track Separately
- AI traffic is growing but GA4 often groups it as Referral, Organic, or Direct
- AI visitors may have stronger intent and higher conversion
- Separating AI Overviews from organic helps assess AI impact
GA4: AI-Driven Search
Option 1: Exploration Report (Recommended)
- Explore →Free form
- Dimensions:
Session source(orSession source / medium) - Metrics: Sessions, Engagement rate, Event count, etc.
- Filters: Add filter →
Session sourceMatches regex →use regex below - Configure table, save report
Regex (common AI sources):
chatgpt\.com|openai\.com|openai|perplexity\.ai|perplexity|doubao\.com|chat\.qwen\.ai|copilot\.microsoft\.com|copilot\.com|(business\.)?gemini\.google|chat\.deepseek\.com|deepseek\.com|poe\.com|anthropic\.com|claude\.ai|bard\.google\.com|edgeservices\.bing\.comOption 2: Custom Channel Group
- Admin →Data Display →Channel Groups
- Copy default group, name e.g. "Default and AI Chatbots"
- Add channel "AI Chatbots":
SourceMatches regex (same regex) - Important: Place "AI Chatbots" above "Referral" so it matches first
- Save and use in Traffic Acquisition
Option 3: Custom Report
- Reports →Library →Create Detail Report
- Use Traffic Acquisition template
- Add filter:
Session sourceMatches regex (same regex) - Save and add to menu
Common AI Source Domains
| Platform | GA4 Source examples |
|---|---|
| ChatGPT | chatgpt.com, openai |
| Perplexity | perplexity.ai, perplexity |
| Copilot | copilot.com, copilot.microsoft.com |
| Gemini | business.gemini.google, gemini.google |
| Claude | claude.ai, anthropic.com |
| Bing Chat | edgeservices.bing.com |
Google AI Overviews
- GA4 + URL fragment: Some AI Overview clicks add URL fragments; can use GTM (partial coverage)
- GSC: For AI Overviews analysis in GSC (filter, limitations), see google-search-console
Checklist
- [ ] AI sources identified in GA4 (Session Source)
- [ ] AI traffic Exploration report created
- [ ] Channel group updated with AI above Referral (if used)
- [ ] Custom report added to Library (optional)
- [ ] GTM + URL fragment for AI Overviews (optional)
- [ ] GSC AI-oriented query filter (optional; see google-search-console)
Output Format
- GA4 setup: Exploration, channel group, or custom report
- Regex: Adapted to user's observed sources
Related Skills
- generative-engine-optimization: GEO strategy; AI traffic tracking measures GEO impact
- traffic-analysis: Traffic sources, attribution, UTM
- analytics-tracking: GA4 events and conversions
- google-search-console: GSC AI traffic analysis
- robots-txt: AI crawler allow/block strategy
