mbfinotti
101 skills with substantive source documentation and an official publisher or observed installation demand. Read each skill’s original documentation through its card.
mbfinotticustomer-churn-signals
Assemble, define, validate, and rank leading indicators of customer churn from account activity, product usage, and support data into a ranked churn signal register - each signal carrying event, threshold, window, baseline, lift over base rate, lead time, and coverage. Use whenever the user mentions churn signals, churn indicators, leading indicators of churn, an early warning system for at-risk accounts, champion departure, seat utilisation drops, payment failure, or says "our health score miss
- instalacje
- 747
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-budget-pacing
Track daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend behind every alert. Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, cale
- instalacje
- 746
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiadvertising-hiring
Build the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer vs growth marketer; creative strategist is its own role), an outcome scorecard, a 2-3 round interview loop with a judgment-first question bank, a time-boxed in-interview work sample, and a 30-60-90 ramp with staged spend authority. For the marketing leader or founder recruiting. Use for "hire a media buyer", "interview questions for a performance marketer", "paid media work sampl
- instalacje
- 746
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiad-creative-brief
Turn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design han
- instalacje
- 744
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiadvertising-radar
Build a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or pa
- instalacje
- 744
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottipaid-landing-page-audit
Audit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix list - message match to the ad, above-the-fold clarity, form friction, trust, speed, mobile, policy risk - with every finding labelled by evidence class and no statistical claims on thin data. Use whenever the user says their ads get clicks but no conversions, asks why a landing page isn't converting, or mentions post-click experience, message match, conversion friction, form fric
- instalacje
- 744
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiad-negative-keywords
Build and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if they n
- instalacje
- 743
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottilookalike-audience-seeds
Select and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to upload, how many, and whether the matched count (not the row count) clears the platform floor - with RFM and value-based selection, a negative-selection pass, a privacy and consent gate before any customer list upload, and a fallback ladder when the floor cannot be cleared. Use whenever the user mentions a lookalike or similar audience, a seed list, a customer list upload, match rate,
- instalacje
- 743
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottilead-scoring
Design, validate, and recalibrate a lead scoring model - fit and engagement signals, weighting, negative scoring and exclusions, decay, MQL/PQL threshold and tier setting, backtesting against closed-won/closed-lost outcomes, and governance; also diagnoses an existing broken model. Use whenever the user mentions lead scoring, an MQL threshold, fit vs engagement scoring, product-qualified leads, score decay, "score my leads", "our lead scores are wrong", "sales rejects our MQLs", or "too many junk
- instalacje
- 743
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-conversion-tracking
Verify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, dupli
- instalacje
- 742
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiretargeting-funnel
Design a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if the
- instalacje
- 741
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottirevenue-reporting
Define the metric set and narrative structure for an executive or board revenue report so it tells one coherent story - a small stable metric spine, locked definitions, an answer-first narrative around plan vs actual vs forecast, presenting a miss without surprising the board, the reconciliation and sign-off chain, and weekly vs monthly vs quarterly cadences. Use whenever the user mentions a board revenue report, exec deck metrics, the QBR revenue section, a monthly revenue review, an investor u
- instalacje
- 741
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-buyer-group-mapper
Map the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually reaches them, sequenced by buying stage. Use whenever the user mentions a buying committee or buying group, decision makers, influencers or blockers, who signs off, targeting the economic buyer or a champion, per-role ad messaging, or whether one broad message beats per-role targeti
- instalacje
- 740
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiad-platform-selection
Decide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whether a
- instalacje
- 740
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottirevops-stack-rationalization
Run a macro, periodic review of the full RevOps/GTM tool stack against the revenue workflows it serves and decide, tool by tool, what to keep, consolidate, replace, or cut - four-channel inventory, function-level overlap map, TIME scoring, a renewal-triggered action calendar, and re-sprawl governance. Use whenever the user mentions stack rationalization, GTM tool consolidation, a revops stack audit, a GTM stack review, SaaS sprawl, too many sales and marketing tools, cutting tooling spend, redun
- instalacje
- 740
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottisales-to-cs-handoff
Design the sales-to-CS handoff process after a deal closes - what data transfers, when, in what artifact, and who is accountable - producing a handoff spec with a gated closed-won trigger, a required handoff packet, timing SLAs, a kickoff meeting pattern, and a CS acceptance/rejection step. For RevOps and Sales Ops designing and enforcing the process, not a CSM running one handoff. Use whenever the user mentions sales to CS handoff, post-close transition, closed-won to kickoff, handoff accountab
- instalacje
- 740
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-creative-fatigue
Decide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort. Use whenever the user mentions creative or ad fatigue, wear-out, climbing frequency, dropping CTR, a rising CPA on an older ad, when to refresh creative, or whether to kill an ad - even i
- instalacje
- 739
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottilead-routing
Design the assignment logic that routes inbound leads to sales reps - rule precedence and waterfall ordering, lead-to-account matching, territory assignment rules (geography, segment, industry, named accounts), round-robin variants (straight, weighted, capacity-based, availability-aware), fallback catch-all queues, SLA escalation and reassignment, and safe rollout of routing changes. Use whenever the user mentions lead routing, lead assignment, territory assignment, round-robin, lead distributio
- instalacje
- 739
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-audience-targeting
Turn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campaign
- instalacje
- 738
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottiad-bidding-strategy
Choose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target change
- instalacje
- 738
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinottideal-desk-approval
Design the deal desk approval chain and exception-handling process for non-standard B2B SaaS deals - a tiered discount approval matrix and delegation of authority across five concession levers (price, payment terms, services, contract risk, security), margin floor policy, exception intake, two SLA clocks with a sales escalation path, and precedent control. Includes the rules-driven promo/discount-policy equivalent for PLG, self-serve, and B2C. Use whenever the user mentions deal desk, discount a
- instalacje
- 738
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz
mbfinottiad-hook-analyzer
Score and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a description of a finished cut - to decide which hooks deserve test budget, returning a ranked shortlist within the batch rather than an absolute performance prediction. Use whenever the user mentions a hook, the first 3 seconds, an ad opening, hook rate, thumbstop, attention scoring, or asks which hook to test or whether a hook works - even if they never say 'hook analyzer'. Covers B
- instalacje
- 737
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinotticac-roas-benchmark
Compute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or a s
- instalacje
- 737
- GitHub Stars
- 1
- Aktualizacja
- 14 wrz
mbfinotticustomer-health-score
Design, validate, and govern a composite customer health score - product usage and engagement signals combined into one weighted, normalized, decayed, banded account score that flags both churn risk and expansion readiness, backtested against real churn outcomes and recalibrated. Use whenever the user mentions a customer health score, health scoring model, account health, signal weighting, score bands, at-risk account flagging, churn risk score, expansion risk, or says "green accounts keep churn
- instalacje
- 737
- GitHub Stars
- 0
- Aktualizacja
- 14 wrz