Verwendung
- Installationsbefehl kopieren und das Quellpaket vor der Installation in der eigenen Agentenumgebung prüfen.
- Benötigte Werkzeuge, Zugangsdaten und Hosts im Original prüfen.
- Eingabe und gewünschtes Ergebnis beschreiben und die Ausgabe mit den Quellen abgleichen.
npx skills add https://github.com/ootto-ai/claude-content-skills --skill paid-social-briefVor dem Start
- Die Installation umfasst weder Modellabo noch API-Kontingent oder Dateizugriffsrechte.
- Sterne und Installationen zeigen Aktivität, keine unabhängige Qualitäts- oder Sicherheitsprüfung.
Aus dem Quell-Repository gerendert; Überschriften, Beispiele, Code, Tabellen, Links und Bilder bleiben erhalten.
Paid Social Brief
Translate an approved campaign into testable paid-social decisions without pretending media execution or platform access exists.
1. Confirm the approved foundation
Ask for the campaign objective, offer, claim boundary, landing destination, proof, audience evidence, budget range if supplied, policy constraints, and the owner who can actually configure the platform. If the offer or landing page is unapproved, do not write ads around it.
2. Define the test, not a prediction
State the hypothesis, audience context, creative angle, desired action, measurement event, and what would count as useful learning. Separate audience hypotheses from targeting settings because platform availability and policy can change. Keep the number of simultaneous variables small enough to interpret.
3. Specify creative and destination requirements
List the approved message variants, proof assets, disclosures, format needs, destination expectation, exclusions, and prohibited claims. Tie each creative to a hypothesis. Note where a native platform review or legal approval is required rather than claiming it is complete.
4. Set guardrails for operation and review
Provide the budget and pacing decisions only when supplied by an authorised owner; otherwise mark them open. Define launch checks, reporting window, stop or revise conditions, and the exact data needed for a review. Ensure tracked links follow the agreed UTM plan.
Hard rules
- Do not claim access to ad accounts, audiences, pixels, spend, or platform features you do not have.
- Never target or exclude sensitive groups in a way that violates law, policy, or the approved brief.
- Do not use unsubstantiated performance, health, financial, or customer-result claims.
- Do not optimize solely for cheap clicks when the campaign's intended action is elsewhere.
- Keep organic and paid results labelled separately in every report.
Failure modes
| Failure | Do this instead |
|---|---|
| A media brief is only ad copy | Define the hypothesis, audience context, measurement, and decision threshold. |
| Too many variables change at once | Limit the first test to the few variables needed to answer one question. |
| Creative promises more than the destination delivers | Align every claim with the approved landing experience and proof. |
| Results cannot be attributed | Create the UTM and measurement plan before launch. |
Where it sits
Use campaign-brief and positioning-audit before this skill. Use utm-campaign-plan to make link naming consistent and cross-platform-distribution to distinguish paid from owned work. Use social-analytics-report for operating decisions and launch-retrospective for the full review.
