사용 방법
- 설치 명령을 복사하고 자신의 에이전트 환경에 설치하기 전에 소스 패키지를 확인하세요.
- 필요한 도구, 인증 정보, 지원 환경은 원본 문서에서 확인하세요.
- 입력과 원하는 산출물을 설명하고 출처와 결과를 대조하세요.
npx skills add https://github.com/ootto-ai/claude-content-skills --skill paid-social-brief시작 전 확인
- 설치에는 모델 구독, API 한도, 파일 접근 권한이 포함되지 않습니다.
- 별점 수와 설치 수는 활동 지표이며 독립적인 품질·보안 검증이 아닙니다.
원본 저장소의 제목, 예시, 코드, 표, 링크, 이미지를 유지해 표시합니다.
Paid Social Brief
Translate an approved campaign into testable paid-social decisions without pretending media execution or platform access exists.
1. Confirm the approved foundation
Ask for the campaign objective, offer, claim boundary, landing destination, proof, audience evidence, budget range if supplied, policy constraints, and the owner who can actually configure the platform. If the offer or landing page is unapproved, do not write ads around it.
2. Define the test, not a prediction
State the hypothesis, audience context, creative angle, desired action, measurement event, and what would count as useful learning. Separate audience hypotheses from targeting settings because platform availability and policy can change. Keep the number of simultaneous variables small enough to interpret.
3. Specify creative and destination requirements
List the approved message variants, proof assets, disclosures, format needs, destination expectation, exclusions, and prohibited claims. Tie each creative to a hypothesis. Note where a native platform review or legal approval is required rather than claiming it is complete.
4. Set guardrails for operation and review
Provide the budget and pacing decisions only when supplied by an authorised owner; otherwise mark them open. Define launch checks, reporting window, stop or revise conditions, and the exact data needed for a review. Ensure tracked links follow the agreed UTM plan.
Hard rules
- Do not claim access to ad accounts, audiences, pixels, spend, or platform features you do not have.
- Never target or exclude sensitive groups in a way that violates law, policy, or the approved brief.
- Do not use unsubstantiated performance, health, financial, or customer-result claims.
- Do not optimize solely for cheap clicks when the campaign's intended action is elsewhere.
- Keep organic and paid results labelled separately in every report.
Failure modes
| Failure | Do this instead |
|---|---|
| A media brief is only ad copy | Define the hypothesis, audience context, measurement, and decision threshold. |
| Too many variables change at once | Limit the first test to the few variables needed to answer one question. |
| Creative promises more than the destination delivers | Align every claim with the approved landing experience and proof. |
| Results cannot be attributed | Create the UTM and measurement plan before launch. |
Where it sits
Use campaign-brief and positioning-audit before this skill. Use utm-campaign-plan to make link naming consistent and cross-platform-distribution to distinguish paid from owned work. Use social-analytics-report for operating decisions and launch-retrospective for the full review.
