Original skill document
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Paid Media Plan
- Read the setup profile, business economics, evidence, current account state, and
relevant industry template as optional input.
- Define objective, customer, offer, conversion, value, constraints, geography,
regulated category, time horizon, and success criteria.
- Evaluate channel roles and exclusions from first principles; do not require every
supported platform. For a channel outside the twelve-platform contract, load ads/references/additional-platforms.md and return a research lead unless its current buying, eligibility, measurement, and creative evidence is present.
- Specify campaign architecture, audience strategy, creative system, budget and
pacing, measurement, experiments, policy controls, and operating cadence.
- Phase prerequisites before launch, learning, optimization, and scale.
- Assign every action an owner, timing, dependency, guardrail, evidence, success
measure, and rollback or exit condition.
- Return canonical JSON and render the requested human plan.
A plan is advisory. It becomes an account change only through launch or optimize mutation gates.
