appeeky
49 skills with substantive source documentation and an official publisher or observed installation demand. Read each skill’s original documentation through its card.
appeekyin-app-events
When the user wants to create, plan, or optimize App Store In-App Events — the event cards that appear on the Today tab, search results, and your product page. Use when the user mentions "in-app event", "App Store event", "event card", "Today tab", "live event", "challenge", "game event", "seasonal event card", or wants visibility beyond organic search. For general ASO, see aso-audit. For seasonal keyword strategy, see seasonal-aso.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekykeyword-research
When the user wants to discover, evaluate, or prioritize App Store keywords. Also use when the user mentions "keyword research", "find keywords", "search volume", "keyword difficulty", "keyword ideas", or "what keywords should I target". For implementing keywords into metadata, see metadata-optimization. For auditing current keyword performance, see aso-audit.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekymarket-movers
When the user wants to track App Store chart rank changes, find top gainers and losers, detect breakout apps entering the top 100, or identify apps dropping out of charts. Also use when the user mentions "chart movers", "rank changes", "who's rising", "who's falling", "new chart entries", "top gainers", or "market shifts". For broader market overview, see market-pulse. For competitive keyword analysis, see competitor-analysis.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekymarket-pulse
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. Also use when the user mentions "market overview", "what's happening on the App Store", "market briefing", "weekly report", "market trends", or "state of the market". For chart-specific rank changes only, see market-movers. For keyword trends only, see keyword-research.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekymetadata-optimization
When the user wants to optimize App Store metadata — title, subtitle, keyword field, or description. Also use when the user mentions "optimize my title", "ASO metadata", "keyword field", "character limits", "app description", or "write my subtitle". For keyword discovery, see keyword-research. For full ASO audits, see aso-audit.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekymonetization-strategy
When the user wants to design or optimize their app's monetization — pricing, paywalls, subscriptions, or in-app purchases. Also use when the user mentions "pricing", "paywall", "subscription", "IAP", "how to monetize", "revenue optimization", "free trial", or "conversion to paid". For retention impact, see retention-optimization. For competitive pricing, see competitor-analysis.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyonboarding-optimization
When the user wants to improve their app's onboarding experience, increase activation rate, reduce Day 1 drop-off, or optimize the first-run flow. Use when the user mentions "onboarding", "first-run", "activation", "tutorial", "day 1 retention", "new user flow", "permission prompts", "sign-up conversion", "onboarding funnel", or "users dropping off early". For overall retention strategy, see retention-optimization. For paywall placement, see monetization-strategy.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekypaywall-optimization
When the user wants to design, test, or optimize their app's paywall — layout, copy, pricing display, trial offers, plan structure, hard vs soft paywall, paywall placement, or paywall A/B tests. Use when the user mentions "paywall", "paywall design", "paywall conversion", "trial-to-paid", "soft paywall", "hard paywall", "paywall A/B test", "paywall copy", "plan picker", "annual vs monthly display", "best paywall", "RevenueCat paywall", "Superwall", "Adapty", or "my paywall isn't converting". For
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekypress-and-pr
When the user wants to get press coverage, media mentions, or editorial features for their app — including writing press releases, pitching journalists, getting on "best apps" lists, or building an app press kit. Use when the user mentions "press", "PR", "media coverage", "TechCrunch", "journalist", "press release", "app press kit", "get featured in media", "editorial coverage", "review from a blogger", or "app launch announcement". For Apple editorial featuring, see app-store-featured. For laun
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyrating-prompt-strategy
When the user wants to improve their app's star rating, increase ratings volume, optimize when and how they prompt users for a review, or recover from a bad rating period. Use when the user mentions "app rating", "star rating", "review prompt", "SKStoreReviewRequest", "In-App Review API", "ask for review", "low rating", "rating drop", "get more reviews", or "recover from 1-star". For responding to reviews, see review-management. For overall ASO health, see aso-audit.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyreferral-program
When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including reward structure, mechanics, fraud prevention, deep link setup, and viral coefficient measurement. Use when the user mentions "referral program", "invite a friend", "refer and earn", "share to earn", "viral loop", "viral coefficient", "K-factor", "double-sided rewards", "give X get X", "referral rewards", "invite link", "share sheet", "Branch referrals", "in-app invites", or "how to
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyretention-optimization
When the user wants to reduce churn, improve user engagement, or increase lifetime value. Also use when the user mentions "retention", "churn", "users leaving", "engagement", "DAU/MAU", "user activation", or "why are users uninstalling". For onboarding-specific issues, see app-launch. For monetization, see monetization-strategy.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyscreenshot-optimization
When the user wants to design, optimize, or evaluate App Store screenshots and preview videos. Also use when the user mentions "screenshots", "app preview", "product page design", "screenshot design", "creative assets", or "what should my screenshots show". For A/B testing screenshots, see ab-test-store-listing. For full ASO audit, see aso-audit.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyseasonal-aso
When the user wants to optimize their App Store listing for seasonal events, holidays, or trending moments — including keyword opportunities, metadata updates, screenshot theming, and timing strategy. Use when the user mentions "seasonal", "holiday", "Christmas", "New Year", "Valentine's Day", "summer", "back to school", "seasonal keywords", "trending now", "limited time", or wants to capitalize on a calendar event. For general keyword research, see keyword-research. For full metadata rewrites,
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekysubscription-lifecycle
When the user wants to optimize their subscription business end-to-end — from trial start through renewal, cancellation, and win-back. Use when the user mentions "subscription lifecycle", "trial conversion", "churn", "cancellation", "win-back", "lapsed subscribers", "dunning", "billing retry", "grace period", "renewal rate", "subscriber LTV", or "resubscribe". For paywall design and pricing strategy, see monetization-strategy. For subscription analytics dashboards, see app-analytics.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyua-campaign
When the user wants to plan or optimize paid user acquisition campaigns. Also use when the user mentions "Apple Search Ads", "user acquisition", "paid ads", "UA", "ad campaign", "install campaign", "Facebook ads for apps", "TikTok ads", or "cost per install". For organic growth, see aso-audit. For launch-specific UA, see app-launch.
- installs
- 3
- GitHub stars
- 2.2K
- Updated
- Oct 6
appeekyads-router
Single entry point that routes paid UA, mobile app ads, ad creatives, TikTok/Meta/ASA campaigns, ROAS, MMP setup, or Spark Ads requests to the correct specialist skill. Use FIRST when the user mentions ads, TikTok ads, Meta ads, Facebook ads, Apple Search Ads, ASA, CPA, CPI, ROAS, ad creative, Spark Ads, MMP, AppsFlyer, paid UA, or "help with my ad campaign" but the right skill is not obvious. Triggers "/ua-skill", "/ads-skill", "/growth-ads", "app ads help". Skip when user explicitly invokes a
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekyapp-ads-context
When the user wants to create or update their paid growth context document with app info, ad accounts, budgets, CPI/CPA targets, LTV, and connected channels. Use when starting any paid ads project or when the user mentions "ads context", "growth brief", "my ad budget", or "target CPA". All other paid growth skills check for this file first. For organic ASO context, see app-marketing-context.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekyasa-negative-keywords
When the user wants to add Apple Search Ads negative keywords from search terms reports or block wasted spend. Use when the user mentions "ASA negatives", "negative keywords Apple Search Ads", "search terms waste", "block search terms ASA", or "stop wasting ASA budget". For full weekly optimization, see asa-weekly-optimization. For profitability context, see asa-roas-analysis.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekycampaign-profitability
When the user wants to know if their paid ads are profitable — LTV vs CPA, break-even CPI, ROAS, or margin after ad spend. Use when the user mentions "am I profitable on ads", "LTV vs CPA", "ad margin", "break even CPI", "can I scale ads", or "ROAS by channel". For subscription health baseline, see subscription-snapshot. For unified channel dashboard, see cross-channel-performance.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekycompetitor-ad-teardown
When the user wants to analyze competitor Meta ads, find what creatives competitors run, or research ad angles before creating their own. Use when the user mentions "competitor ads", "Meta Ad Library", "what ads is X running", "Facebook ads spy", "ad intelligence", or "swipe file". For generating your own creatives see meta-ad-creative or ad-creative-variants.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekycross-channel-budget
When the user wants to allocate monthly ad budget across TikTok, Meta, ASA, and Google UAC. Use when the user mentions "budget split", "how much per channel", "ad budget allocation", "paid growth budget plan", or "where should I spend my ad budget". For performance data to inform allocation, see cross-channel-performance. For profitability check, see campaign-profitability.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekycross-channel-performance
When the user wants a unified view of TikTok, Meta, and Apple Search Ads performance in one report. Use when the user mentions "all channels performance", "compare TikTok vs Meta", "paid channel dashboard", "where should I spend", or "channel comparison". For budget allocation, see cross-channel-budget. For profitability verdict, see campaign-profitability.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23
appeekygoogle-uac-campaign
When the user wants to set up Google Universal App Campaigns (UAC) for Android or iOS app installs. Use when the user mentions "Google UAC", "Google app campaigns", "Google Ads for apps", "Android paid installs", or "Google App Campaign". Framework guide — no Appeeky Google Ads API yet. For MMP setup, see mmp-setup. For budget allocation, see cross-channel-budget.
- installs
- 1
- GitHub stars
- 71
- Updated
- Aug 23