How it fits into the work
Luma AI provides a creative workspace for generating and modifying images and videos, with separate APIs for developers. In practical use, the main tasks include Create video from text or an image using available models and Generate and modify images inside the Luma workspace.
What Luma AI offers
- 01Create video from text or an image using available models
- 02Generate and modify images inside the Luma workspace
- 03Use the separately billed API for application workflows
What makes it different
Luma now offers its Ray video and UNI image models alongside selected third-party models. The app and API have different billing structures, and video credits vary by model, duration, and resolution. Check the current model and credit table before planning a production run.
Who should consider it
- Video teams prototyping scenes and visual treatments
- Developers integrating image or video generation
What to verify
- Try one real task and compare its output with your requirements.
- Check what data the service stores, shares, or uses for training.
- Confirm current pricing, usage limits, and cancellation terms on the official site.
Product facts were checked against the official product website or its first-party documentation on Sep 24, 2026.



