Product overview
Midjourney is an image creation workflow built around prompts, references and repeated visual exploration. Use it to compare art direction, composition, lighting or mood before choosing an image to develop further. The web Create page keeps the prompt, parameters and reference images alongside results, so an iteration can start from a previous direction rather than an entirely new description.
Different reference tools solve different problems. An Image Prompt influences a new image’s content, composition and colours; it is inspiration, not an exact copy instruction. Style Reference and other reference types have separate roles. For precise changes to an existing image, review the Editor instead of expecting an Image Prompt to reproduce or repair every detail.
Plan choice affects GPU modes, concurrency, video options and privacy. Stealth is available on Pro and Mega, but work posted in a public Discord channel remains visible there. Commercial and ownership conditions also have exceptions, including when you are a company, or its employee, above the stated revenue threshold. Decide those requirements before putting a confidential brief or a client deliverable into the workflow.
What Midjourney offers
- 01Create images from text and inspect their prompts, parameters and reference inputs in the web creation feed.
- 02Combine one or several Image Prompts with text to guide content and visual direction.
- 03Use the appropriate reference type for style or other image guidance rather than treating every reference identically.
- 04Create variations, reuse prompt details and continue work through the Editor or other creation actions.
- 05Organise outputs in folders and retrieve prompt, job ID, seed or image details from a creation.
- 06Choose plan-dependent GPU and visibility options, including Pro/Mega Stealth controls.
A practical workflow
- 01Describe the subject, composition, lighting, intended format and details that must remain correct.
- 02Select references you can use, then assign them to Image Prompt, Style Reference or the relevant reference tool.
- 03Generate a small set of directions and inspect faces, hands, text, branding and consistency at the intended size.
- 04Refine a selected direction with variations or the Editor; save the prompt, settings and reference context needed to revisit it.
- 05Check plan rights and visibility, explicitly make existing work private where needed, and finish layout or factual corrections before delivery.
Summary based on source material; product claims have not been independently tested.
What makes it different
Midjourney centres on finding and refining a visual direction through image generation. A reference-guided result is not a promise of pixel-accurate reproduction, editable layout elements or error-free lettering. Choose a layout editor or inspect the dedicated Editor when those are the actual deliverables.
Who should consider it
- Art directors comparing visual directions and moodboards.
- Creators developing illustrations, scenes or campaign image concepts.
- Teams that can review outputs and establish visibility and usage requirements before client delivery.
What to verify
- Image Prompts guide a new creation rather than copy a reference exactly; weight ranges depend on model version.
- Stealth does not hide work posted in public Discord channels, and changing the default does not make earlier public work private.
- Trashing an image is different from making it private; an item may remain discoverable by its URL or job ID.
- The current terms require Pro or Mega for a company, or its employee, above USD1 million annual revenue to own assets under those terms; third-party rights still apply.
Frequently asked questions
Will a reference image be copied exactly?
No. Image Prompts use core visual elements as guidance for a new image. Include what you want in the final result in the text prompt. For precise changes to your own image, assess the Editor and the relevant editing tools.
Does Stealth make everything private?
No. It controls visibility on the Midjourney website and is available on Pro and Mega. Public Discord posts remain visible to people in those channels. A new default setting also does not retroactively hide earlier creations.
Can I use the outputs commercially?
Review the current terms and your inputs. The commercial guide and terms set a Pro/Mega requirement for companies above USD1 million annual revenue, including employees under the terms. Upscaling someone else’s image does not transfer their ownership. Service ownership terms are not a guarantee of copyright protection or clearance of third-party rights.
Are all subscriptions unlimited in the same way?
No. The plans differ in Fast GPU time, Relax eligibility, concurrency, video and privacy options. The comparison page lists Relax image generation from Standard upward and Relax SD video on Pro and Mega. Check the current plan and mode rather than treating all tasks as unrestricted.
Does cancelling remove rights or make private images public?
The terms retain ownership of assets you created, subject to their exceptions, after cancellation or downgrade. The Stealth guide says content already made private remains private on the website. Neither statement changes the visibility of work you posted publicly elsewhere.
Product facts were checked against the official product website or its first-party documentation on Nov 6, 2026.
